The private membership club and co-working space is taking over a floor in the iconic Bradbury Building, with plans for Venice Beach: “We really want to own L.A.”
Undeterred by a recent surge in private membership clubs in Los Angeles, NeueHouse is set to launch two new L.A. outposts — one opening Jan. 20 in the iconic Bradbury Building downtown; the other due later this year in Venice Beach, THR has learned.
NeueHouse is taking over the entire second floor — 25,000 square feet — of the Bradbury, a five-story office building that has long been a top tourist attraction because of its skylit atrium, ornate wrought-iron latticework and M.C. Escher-like stairways. The Bradbury, built in 1893, is not only the city’s oldest landmarked building but one with enough film appearances to fill out an entire IMDb page, having served as a location in such films as Double Indemnity, Chinatown, Blade Runner, Lethal Weapon 4, (500) Days of Summer and The Artist.
“This is the most extraordinary building I’ve ever had the opportunity to work with,” says NeueHouse CEO Josh Wyatt, seated on the building’s second-floor atrium level moments before providing THR with an early peek and walk-through of NeueHouse Bradbury. So how did Wyatt land an entire floor in one of L.A.’s most prized architectural gems? “It’s like hunting truffles,” he says. “You have to have a nose for it.”