DTLA – Instagram-friendly pop-ups have been a regular part of Downtown Los Angeles for the last two years, and now the Downtown Center Business Improvement District is getting into the game.
The BID launched DTLA // IRL on Thursday, Nov. 29, at the northeast corner of Seventh and Olive streets at the base of the Los Angeles Athletic Club. The space, short for Downtown Los Angeles In Real Life, is a mix of a shopping location with local businesses showing off their wares, and a place for Downtown artists to display their work. The space is open from 11 a.m.-2 p.m. every Monday-Saturday through Dec. 21. The attraction at 437 W. Seventh St. launched with an installation titled “I Am Alive in Los Angeles,” and the DCBID promises weekly holiday-themed events, including movie screenings. Admission is free.