GRAND CENTRAL MARKET SPROUTS AN AUTHENTIC MEXICAN FRUIT STAND
WITH THE OPENING OF LA FRUTERÍA
Fernando Villagomez, the chef and entrepreneur behind two cherished Mexican food eateries at Grand Central Market (GCM), now brings the Mexican street-snack tradition of spicy and healthy fruit cups to LA’s historic food hall with the opening of La Frutería on Friday, March 29.
Villagomez has created an authentic Mexican frutería near the Broadway entrance of the Market serving a wide assortment of fresh, delectable treats ranging from exotic fruit salads, licuados (fruit shakes) and aguas frescas to biónicos — tasty fruit bowls, drizzled with a combination of yogurt, sweetened condensed milk, and Mexican crema and topped with shredded coconut, raisins, and granola. Highlighting seasonal, organic fruits and vegetables, the menu will also offer rotating specials like chalupas in combinations such as cucumber topped with avocado, tomato, mango, chamoy, chili powder, onion and fresh cheese mixed in lemon juice.
Housed in a newly built stall clad in Mexican tile near the Broadway entrance to the Market, La Frutería represents Villagomez’ latest foray in bringing Mexican food traditions to a wider audience.
“The approach to combining fresh fruit and spices that you find at frutería street carts, which are so much a part of everyday life in Mexico, hasn’t gotten the attention it deserves in the U.S.,” said Villagomez. “People come to Grand Central Market to discover and indulge in new tastes, so it was only natural to introduce my take on the Mexican frutería tradition here.
In 2008, Villagomez opened the landmark Villa Moreliana at GCM, specializing in the Michoacán-style carnitas he grew up on in Morelia, Mexico. Following a stint at the famed Le Cordon Bleu culinary school, he opened La Tostadería, inspired by Mexican ceviche spots and offering traditional favorites like seafood cocktails, tostadas topped with a variety of ceviche and aguachile. Also on the bill are original signature dishes that fuse Asian, South American and Mexican flavors and French cooking techniques such as the Shrimp Patron Burger. Next Villagomez turned his attention to paletas — Mexican ice cream on stick — creating the Boca de Agua collection featuring classic ice cream flavors and original, one-of-a-kind recipes, sold at La Tostaderia at GCM and at the Boca de Agua sweet shop on Abbot Kinney in Venice.
La Frutería will be open from 9 a.m. – 6 p.m. Monday – Thursday and 9 a.m. – 8 p.m. Friday – Sunday. For more information about La Frutería, visit lafruiteriala.comand connect on Instagram @lafruteria_la.