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VSAs: A Group Exhibition

January 22, 2016 2:00 pm - February 1, 2016 8:00 pm


The participants of a groundbreaking exhibition opening this month are already in a museum, just not on the walls yet. They are the Visitor Service Associates (VSAs) who passionately look after and discuss the art that surrounds them in downtown Los Angeles’ newest contemporary art museum, The Broad.

An astounding majority of the 100+ VSAs of The Broad are also artists, designers, art historians, curators, writers, and musicians. VSAs: A Group Exhibition showcases the multi-faceted skills of over 50 associates, who produced and curated the show featuring 36 artists in a variety of media: painting, photography, collage, mixed media, and sculpture. Opening night will feature the live musical stylings of two djing VSAs and a special zine library.

The exhibition is not sponsored nor endorsed by The Broad, rather conceived by two artist VSAs, Sarah Gonsalves and Sacha Baumann, both of whom have extensive experience producing and participating in exhibitions. Just as museum founders Eli and Edythe Broad have been inspired by their contemporaries and living artists, Gonsalves and Baumann looked around at their peers and recognized the immense talent that surrounded them.

The coordinating duo reached out to their coworkers and were met with great enthusiasm. A venue was secured, Keystone Gallery at Keystone Art Space, a fine and industrial arts warehouse in the Glassell Park neighborhood of northeast Los Angeles, where Baumann is the Operations Manager. The planning quickly commenced; they created the submission standards, facilitated a curatorial team, built a website, and began the exhibition’s marketing campaign.

The exhibition previews on Friday, January 22, 2016 and the Opening Reception is Saturday, January 23 at 6 p.m. and runs late until 11 p.m. to accommodate those VSAs working at the museum that night. A special friends and family Closing Reception will be held on Monday, February 1, 4-8 p.m. (the museum is closed that day).

For more information email

For updates and previews, visit, the exhbition’s Facebook page,, and Instagram:


January 22, 2016 2:00 pm
February 1, 2016 8:00 pm
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Keystone Gallery
2558 N San Fernando Rd
Los Angeles, CA 90065 Select a Country:

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