ROW DTLA has a lot of big things in store for Los Angeles this year.
Taking much of the former American Apparel Warehouse space, the 30-acre lot currently functions as a destination for Sunday’s weekly Smorgasburg food fair. However, ROW has planned to become a hub of upscale shops, restaurants, workspace and more since its inception last summer. There are already empty retail spaces lined down the main street of the plaza, waiting for the next boutique, tech company or creative artist to occupy it. With February’s new Spring Collective release of pop-ups, it’s only inevitable that ROW will become a major hub for both locals and tourists within the next two years.
Formerly 30 acres of railroad space, ROW DTLA is nearly 100 years old, and was originally the LA Terminal Market. Run by New York-based Capital Atlas Group, the space is sprinkled with essences of East Coast culture. It only makes sense that Brooklyn’s Smorgasburg was the first piece of NY to find its way to the similar urban jungles of Downtown Los Angeles. Tall historic buildings and platforms are scattered throughout, and chic boutiques, ivy accent walls and gardens are well-stocked. It’s as if you’ve stepped into LA’s version of the High Line and Chelsea Market; the area is eagerly awaiting more boutiques to complete the replica.
One big LA difference that Capital Atlas has accounted for, of course, is the parking situation. Free two-hour parking on Sundays may be just the right amount of time to get a good feel for the sights at ROW DTLA when Smorgsburg rolls around. Otherwise, visitors are granted 45 minutes of validated parking on weekdays. The ten-story parking garage has over 5,000 spots too.
The shopping area is equally massive. 15 restaurants and over 100 merchants have spaces waiting to be set up inside the center, making this a unique destination, a chic outdoor mall. Current occupancies include sweet caffeinated treats like Café Dulce (Dos, their second location), SPLENDID, Ella Moss, and chic ceramics from Not Neutral. Renowned eateries like San Francisco’s Tartine Manufactory are expected to join the pack soon.
A fun highlight that has started to attract more visitors is the Spring Collective — a fitness, lifestyle and cultural hub matching the interests of the average, hip 20-something Angeleno. Fitness clubs like Bender Yoga have taken over the rooftops of DTLA, offering vinyasa classes with a breathtaking sunset view of the downtown skyline – followed by a dance party with live music, of course. Does it get any more LA than that?
Another unique brand that has established its headquarters at ROW is Jig+Saw, a co-working space aimed at female entrepreneurs. Here, female collaborations are enforced with networking, events, creative services, freelance opportunities and more.
Lastly, a variety of artists have established studio spaces inside the plaza, most of which are fashion-oriented. The Cartorialist and photographer Jordan Zobrist are just a couple of the names you can find while exploring ROW DTLA.
More boutiques selling items like Tokyo-branded bicycles and interior décor made their landing this month as well. For a more full line-up of residencies, you can visit the website to check it out.
While only 17.6 percent of the spaces were filled within the first six months of its opening, 2017 is expected to bring the biggest changes. February’s group of businesses are just the beginning of what is soon to be rapid changes within the next two years.