Original Article Credit : Timothy Latterner For Architectural Digest
For its first foray into the U.S., Stockholm-based modern furniture retailer Hem is opening its newest showroom in downtown Los Angeles. Best known for its unique and colorful furniture, lighting, and other home furnishings, the brand first dipped a toe into the U.S. market last fall with a pop-up in Manhattan.
The eye-catcher of the showroom is a site-specific installation by San Francisco–based designer Clark Thenhaus, which Hem commissioned in collaboration with wood flooring specialists Madera. Thenhaus, the founder and director of Endemic Architecture, has created “Confetti Courtyard,” a vivid installation of color with giant geometric shapes of paint layered over the floor and walls of the showroom’s outdoor courtyard. The oversize shapes—which overlap across the courtyard’s surfaces like massive pieces of confetti, in a nod to the Memphis aesthetic—mirror the bold colors and designs of Hem’s collection while also highlighting different spaces for social interaction. Thenhaus has used the angles and colors to help visitors navigate the courtyard.
The space also comes at a time of renovation for Downtown Los Angeles. Set just outside the bustle of the tightly compacted streets of downtown, Hem’s location offers close proximity to the stores, coffee shops, and newly constructed apartments of DTLA. The neighborhood’s slow reinvention as a happening arts district could also mean more traffic to the showroom for those walking through, a rare sight in certain other L.A. neighborhoods.