Hem Opens Store
In Downtown LA

The showroom officially opened to the public on January 17, 2019

 

Hem Showroom Downtown LA Los Angeles
Photo By: Lauren Moore

 

Original Article Credit :  Timothy Latterner For Architectural Digest

For its first foray into the U.S., Stockholm-based modern furniture retailer Hem is opening its newest showroom in downtown Los Angeles. Best known for its unique and colorful furniture, lighting, and other home furnishings, the brand first dipped a toe into the U.S. market last fall with a pop-up in Manhattan.

The eye-catcher of the showroom is a site-specific installation by San Francisco–based designer Clark Thenhaus, which Hem commissioned in collaboration with wood flooring specialists Madera. Thenhaus, the founder and director of Endemic Architecture, has created “Confetti Courtyard,” a vivid installation of color with giant geometric shapes of paint layered over the floor and walls of the showroom’s outdoor courtyard. The oversize shapes—which overlap across the courtyard’s surfaces like massive pieces of confetti, in a nod to the Memphis aesthetic—mirror the bold colors and designs of Hem’s collection while also highlighting different spaces for social interaction. Thenhaus has used the angles and colors to help visitors navigate the courtyard.

Hem Showroom Downtown LA Los Angeles
Photo By: Lauren Moore

The space also comes at a time of renovation for Downtown Los Angeles. Set just outside the bustle of the tightly compacted streets of downtown, Hem’s location offers close proximity to the stores, coffee shops, and newly constructed apartments of DTLA. The neighborhood’s slow reinvention as a happening arts district could also mean more traffic to the showroom for those walking through, a rare sight in certain other L.A. neighborhoods.

 

Hem Showroom Downtown LA Los Angeles
Photo By: Lauren Moore
Hem’s Los Angeles showroom and headquarters will also be a center of collaboration for the brand. Aside from the showroom’s initial project with Madera, the brand also plans to work with other designers such as Max Lamb, Luca Nichetto, GamFratesi, and Anderssen & Voll. The showroom officially opened to the public on Thursday, January 17, 2019, and is located at 810 Mateo Street.